Collection: Ashaha

Ashaha seamlessly blends innovation and tradition, inspired by the rich Amazigh Berber culture of Morocco, which dates back to 23,000 BC. The brand combines modern designs with vintage elements, reflecting the geometric patterns and symbols of Berber heritage, particularly the triangle, which signifies harmony and fertility.

Founded by Oumaima Benharbit, a GIA gemology graduate, Ashaha empowers contemporary women with bold pieces crafted from iridescent opals, avant-garde plexiglass, and exquisite gemstones. Each design liberates jewelry from convention, celebrating the strength and beauty of modern femininity.